How Leveraging Marketing Automation Can Help You Generate and Nurture Your Leads

How do tech companies like Salesforce grow so quickly? The answer is digital marketing. They target potential customers using various tactics like social media, content marketing, search engine optimization, emails, and text messages. They also leverage marketing automation tools such as Marketing Cloud and Pardot (also known as Marketing Cloud Account Engagement) to aid lead and customer engagement. These tools make it easy to generate quality leads, send personalized emails, grade and score leads, and empower sales teams with data that helps them close deals quickly. If increasing leads and sales conversions is a goal for 2023, then marketing automation should be your top priority.

Using Marketing Automation in Your Digital Marketing Strategy

Marketing automation helps you streamline your digital marketing activities across multiple channels. Salesforce Marketing Cloud and Pardot are two top marketing automation tools that help you do this. The two products serve different purposes – In short, Pardot is an excellent fit for companies with long sales cycles (typical of B2B), and Marketing Cloud is perfect for transactional-driven companies such as online shops (typical of B2C). Since each tool has its unique strengths, some companies use both.

If you are a B2B business, lead generation, nurturing, and scoring make marketing automation so powerful for your bottom line. You can quickly automate repetitive tasks to focus on driving and nurturing quality leads. Tools like Engagement Studio in Pardot make it easy to create nurture journeys that automate personalized emails (and more) depending on leads’ actions. Triggers for these journeys might include opening an email, clicking on a link, or viewing a web page. These actions can also be used to score leads. A lead scoring system can help qualify marketing leads and pass them to your sales team when the lead is ready to buy.

Your sales team needs data to close deals, and that’s precisely what they’ll get with Pardot and Marketing Cloud. They’ll receive marketing-qualified leads (MQLs) and have a 360-degree view of these leads. They’ll be able to see everything the lead has done, including emails they’ve opened, links they’ve clicked, pages they’ve viewed, and much more. This data empowers your sales team to personalize their outreach and close deals quickly.

Where does Marketing Automation Fit in Your Strategy?

Are you ready to learn more about how Pardot and Marketing Cloud can help your company grow? Our team of experts can help you find the best solution for your unique needs. Soon your company will be on a new growth trajectory. 2023 is your year. Let’s get growing!

OpMentors Team